Defining and implementing measurement strategies that align with BMC and business objectives.
Producing meaningful KPI dashboards and delivering monthly, cross-channel performance reports with actionable insight.
Essential Deliver webcast reports using on24 data until these reports are automated (planning to deliver automated reporting in Q2, FY18.
Deliver regular reporting and analysis documentation to stakeholders and presenting findings via Skype conference calls.
Support the BMC Analytics function in the testing and development of KPI dashboards.
Train BMC stakeholders in the use of KPI dashboards to understand the performance and impact of their investments.
Providing consultancy on Webtrends campaign tagging and additional on-site tracking.
Spotting potential to implement innovative new methodologies and improve analytical procedure.
Has created reports analysing both online and offline marketing campaigns.
Has used web analytics software to monitor performance of websites and make recommendations for improvement.
Has a demonstrable understanding of key marketing concepts such as paid/earned/owned and the customer journey. Understands both the technical aspect of what is required to effectively measure digital marketing activities and is able to provide guidance to teams on how best to measure the success of their campaigns against specific objectives.
Either client-side or agency experience in a digital marketing role.
Has provided training for teams on the use of the various analytics tools required to report on.
BMC performance and how to access and interpret the data.
Has developed interactive marketing dashboards using a data visualization tool (e.g. Tableau, Spotfire, Power BI)