Digital Marketing Manager

  • Bangalore
  • 10-15 lakh
  • 7-12 years
  • Views
  • 21 Dec 2016

  • Marketing

  • Internet/ ECommerce
Job Description

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages
Solid knowledge of website analytics tools (e.g., Google Analytics, BrightEdge, Omniture, WebTrends )
Experience in setting up and optimizing Google Adwords campaigns ; Working knowledge of ad serving tools (e.g., DART, Atlas )
Working knowledge of HTML, CSS, and JavaScript development and constraints
Plan and execute all webs, SEO/SEM, marketing database, email, social media and display advertising campaigns for International Retailer.
Design, build and maintain social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals
Identify trends and insights, and optimize spend and performance of the marketing campaigns
Plan, execute, and measure promotional experiments and conversions

Required key skills:-

Marketing, Online Marketing, Digital Marketing, SEO, PPC, Web Management, Email Marketing, Social Media Marketing, Internet Marketing, HTML, Team Management, Campaign Management, Online Reputation Management.

Pre-requisites/key characteristics and skills required:

Curiosity to learn, ambition to progress, creativity to innovate, and the willingness to go that extra mile to achieve unprecedented success
Excellent analytical skills and ability to assess market trends, growth possibilities, and areas of concern
Practical knowledge of SEO and PPC of online marketing industry
Ability to ideate and engage existing clients and prospective clients through email marketing
Excellent verbal and written communication skills
Knowledge of using MS Office and ability to acclimatize to different technical tools used in the organization
Knowledge of HTML, JavaScript, CSS (added advantage)

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