Experienced in formulating, executing and delivering brand building strategies in digital/online platforms
Experienced in executing digital marketing campaigns and measuring their ROI
Good exposure to data analytics and content management
Excellent knowledge of email marketing, PPC, SEO, SMO, SMM,SEM, ORM, Brand management, etc
Experience in using digital marketing and automation tools,
Diverse industry exposure, IT Services, Media, Training, etc
Excellent verbal and written communication skills
Person should be creative, analytical, objective driven, and agile
Managing a team of digital marketing experts including content developers, SEO, and SMO experts
Developing, executing and delivering digital marketing strategies for the entire group, associate companies, and products
Aligning strategy with company objectives
Monitoring and controlling the activities
Working with sales team to understand their marketing needs and plan activities accordingly
Developing and managing digital marketing campaigns
Measuring ROIs and reporting analytics to higher management
Strategize and execute SMM, SEO, SEM, digital branding and affiliate marketing activities
Working with content development/website development team for improving the user experience and usability of sites and products.
Planning and executing content development and delivery.
Increased engagement on websites and social media
Increased visibility for company, brands/products
Continuous improvement in content, usablity, user experience of websites, products
Positive business impact on lead generation and conversion
ROIs, cost per lead, keyword performance.