Develop, execute and manage all aspects of the companys performance marketing strategy across the following channels: Search, Social, Display & Retargeting.
Monitor and analyze cross-channel conversion data in order to optimize the media mix and identify new growth opportunities.
Foster a culture of continuous improvement by developing and implementing a framework for testing.
Manage, mentor and develop a team of marketing professionals to help meet strategic growth objectives.
Identify high value customer segments and tailor online marketing content to attract and retain these customers while maximizing LTV.
Analyze campaign and website performance to identify opportunities for growth.
Create and manage campaigns in Google AdWords, PLA, Facebook, Criteo & Bing Ads.
Establish and monitor metrics to track campaign performance, targets and goals, including providing detailed ROI analysis and forecasting.
Write and test strong ad copy.
Keep up with the ever-evolving digital landscape and continually look for new.
3+ years of Google Shopping/PLA management experience (required)
Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
Proven record managing a monthly SEM budget of over $10k+, focused on customer acquisition/ROAS.
Strong analytical background, with extensive experience in synthesizing data into actionable results in an direct-to-consumer ecommerce environment
Strong leadership, interpersonal, and creative thinking capabilities
Organized and detail oriented with excellent written and oral communication skills
Strong project management skills, including the ability to juggle multiple projects simultaneously, prioritize effectively, and meet deadlines.
Passion for online marketing and search in particular.
Google and/or Bing ads certified a plus