Digital Marketing Manager

Impact HR Services Pvt.Ltd
  • Mumbai
  • Confidential
  • 3-4 years
  • Views
  • 13 Mar 2018

  • Marketing

  • Hospitals/ Health Care
Job Description

Job Description: Role: Build digital marketing road-map for all digital marketing channels to ensure translation of the brand positioning to the relevant digital media. Developing and managing digital marketing campaigns & social media strategy Responsible to ensure that the channel is optimized at the most efficient level and delivering high ROIs. Manage and guide related agencies in order to deliver initiatives that drive higher brand results. Proven track record in managing social media channels and driving traffic to company portals Maintain our social media presence across all digital channels. Clear understanding that the stickiness of a user with a digital platform is the KPI that matters. Understanding of website development and management Improving the user experience on a website (includes UI, UX and usability) Research best practices and technologies related to digital websites and systems Understanding technology, analytics systems, mobile advertising, mobile analytics, web analytics and the intricacies of ad-servings are important Should have knowledge and ability to understand user behavior on digital platforms. Creative production experience, with an emphasis on video, social and display rich media for mobile and desktop platforms. (Good to have) Other duties as may be assigned by Marketing Head

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Impact HR Services Pvt.Ltd