As a fast-growing US Based E-Commerce company, our client is looking for non-traditional, action-oriented individuals who are looking to make an impact on the world through the work that they do.
You are a person who either knows the answers to the critical digital tasks that should be done and can be done, or have a plan to find the answers.
You are not afraid of learning fast. You are able to operate in a startup environment without existing processes and sometimes resource limitations and would still be able to find opportunities where brand can benefit.
The ideal candidate should feel just as comfortable working on strategic marketing objectives as they are managing the day to day execution of advertising campaigns projects.
The candidate should be highly technical, analytical and data driven. The ideal person should have strong communication skills and experience in managing people and processes.
We want someone who s driven to make great work and who will take the risks to get there. Responsibilities & Objectives Responsible for all growth hacking activities that drive user acquisition and revenue growth including SEO/ SEM, content marketing, affiliate marketing, analytics, referral marketing, email marketing, digital marketing, social and viral marketing and etc.
Manage and create digital media plan for the product in India with alignment on all product launches, marketing campaigns and other key events Manage all growth hacking and digital experiments to formulate and test growth and user acquisition hypotheses.
Explore new revenue and user growth opportunities with idea generation, analysis, experimentation and testing.
Be part of the Global Marketing team that develops messaging and creative that resonate with target customer audience A habitual experimenter who likes to try out various ways to improve funnel metrics while using data to understand what is, or isnt working and why.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement