Candidates key responsibilities are Digital marketing, Online Campaign, Online Marketing, Digital Media Planning, Online Marketing Activation
Exposed to marketing in Mobile and Digital Space
Overseeing and managing digital marketing campaigns with partnering agencies and ad networks to maximize transactions.
Devising strategies to drive online traffic primarily through mobile app, followed by mobile/tablet website and desktop website
Drive User acquisition for Rockstand Mobile App and execute worldclass marketing campaigns focused on mobile channels.
Drive organic and Inorganic acquisition and constantly reduce cost of user acquisition.
Optimize cost, budget allocation, and bids in order to maximize ROI
Handle relationship with clients as well as with Media Owners/ Publishers/ Ad networks/ Ad exchanges/ DSPs/ Search engines
Work closely with Marketing Analytics team to define funnel tracking and reporting as well as campaign performance
Hands on experience on Google Analytics and any one mobile analytical tools like flurry or more.
Experience in online marketing, mobile marketing, and/or product marketing.
Proven track-record of delivering online traffic growth from multiple sources including online advertising and/or mobile advertising.
Superior verbal and written communications skills with extreme attention-to-detail.
Perform quantitative analysis and reach sound conclusions. High level of aptitude with Excel (pivot tables) required.
Strong time-management skills. Ability to thrive in a fast-paced environment, and to manage multiple, competing priorities simultaneously.