1. Brand Imgae enhancement using various mode of communication on various digital platform 2. Handle digital promotion of all products to achieve brand objectives 3. Enhance digital visibility for mobile & desktop users via various inorganic communications. 4. Work on social media marketing to built connect with users via various consumer engagement activities. 5. Need to work on various paid media routes serach engine marketing, re-marketing, CPC / CPM campaigns. 6. Need to enhance consumer experience on various E-commerce sites and enhanve brand visibility to be leader in category. 7. Create positive word of mouth on various digital platforms and create customised consumer experience. 8. Handle & grow brand e-commerce website 9. Need to use various analytical tools for sharp targeting for better efficiency.