Define requirements, tasks, and resources associated to SEO strategy
Manage and execute implementation of SEO strategy
Communication to clients, team, and management on strategy/project development, timelines, and results
Collaborate on client strategy and goal definition for success
Keep pace with SEO, search engine, social media and internet marketing industry trends and development
Contribution to the company news and social media community
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Develop and implement link building campaigns
Develop and implement tags within Google Anayltics
Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
Develop content for PPC and Sponsored content activities and execute on multiple search engines/programs
Manage PPC/Sponsored Content budget and report weekly and monthly
Communication to team and management on project development, timelines, and result
Passion for SEO and overall internet marketing
Outstanding ability to think creatively, strategically and identify and resolve problems
Ability to foster strong client relationships at various levels
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
High levels of integrity, autonomy, and self-motivation
Develop digital marketing campaign strategies for Business Unit
Experience with digital marketing campaigns in the following digital channels a must: Search Engine Optimization, Paid Advertising (Search & Display), Social Media, Email Marketing, & Nurturing.
Project manage & coordinate Lead Generation activity with digital marketing operations
Must have strong familiarity with Analytics platforms, Social Media Platforms, Marketing Automation platforms, & CRM platforms. Google Analytics, Sprinklr, Eloqua, & Microsoft Dynamics preferred.
B2B digital marketing experience
Familiarity with online testing tools (Optimizely, Google Content Experiments, etc.) & Landing Page Optimization
To develop action plans & coordinate delivery of activities to drive business goals.
Work closely with Marketing Communications, Web Operations, Field Marketing, & Business Unit stakeholders to create & sustain holistic, impactful campaigns.
Perform campaign performance analysis & create recommendations to drive improvement & to implement & sustain.
Conduct regular stand-up meetings to report out results & recommendations to key stakeholders & senior leadership.
Provide hands-on Paid Advertising (Google & Bing Search & Display) campaign build & optimization support as needed.
Offer strategic digital marketing consulting to internal teams as well as group Operating Companies.
Strong proficiency in Google AdWords, AdWords certification
Strong proficiency in Microsoft AdCenter & Microsoft Excel
Basic HTML knowledge a plus
A passion for problem-solving, learning & educating others
Capable of analyzing complex data sets & delivering actionable business recommendations
Strong written & oral communication skills
Excellent analytical, organizational, project management and time management skills