Digital Marketing Manager

  • Chennai
  • 10-13 lakh
  • 5-10 years
  • Views
  • 20 Apr 2017

  • Marketing

  • Banking - Retail
Job Description

- Responsible for managing paid Search, PPC, Facebook and other digital marketing programs for various product categories

- Good understanding of email campaigns, tracking and optimizing metrics

- Understanding and experiment with new digital marketing platforms

- Ensure revenue, budget, ROI, and other business goals are met

- Analyse industry trends, and competitive landscape to exploit expansion & optimization opportunities

- Optimize keyword coverage, keyword bids, account structure, and ad copy

- Analyse user behaviour on landing pages and conversion funnels using web analytic tools and offline tools

- Design and execute A/B tests on landing pages to optimize performance of landing pages

- Collaborate with the other marketing channels to exchange data observations & learning

- Partner with Creative, Business and Marketing teams to enhance conversion funnels

- Manage relationships with agencies and other vendors

- Utilize web analysis tools and metrics to analyse the results of marketing programs

Competencies/Skill sets for this job

Web Analysis Product Categories Optimization

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