Digital Marketing- Manager

  • Bangalore
  • 10-14 lakh
  • 6-9 years
  • Views
  • 29 Jun 2017

  • Operations, Customer Service

  • BPO/ ITES/ Call Centers
Job Description

8+ years experienced in Digital Marketing Analytics- - Google Analytics, SEO, Display Ads etc. The candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution
Education - B.Tech from a good institute (Masters degree preferred) or Masters in Economics/ Statistics
* Will co-ordinate directly with the client (financial background will also be a plus and E com experience will be handy)
* Assist client in planning and executing all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Identify trends and insights, and optimize spend and performance based on the insights
* Put right analytics in place
* Collaborate with client teams to create landing pages and optimize user experience
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
* Good degree in marketing or a related field
* Proven working experience in digital marketing
* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
* Able to advise clients (Americas/Europe) on revamping their online marketing technology stack (google 360, visual IQ etc)
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
* Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
* Working knowledge of ad serving tools
* Working knowledge of HTML, CSS, and JavaScript development and constraints
* Strong analytical skills and data-driven thinking
* Up-to-date with the latest trends and best practices in online marketing and measurement

Competencies/Skill sets for this job

Html Css Javascript Omniture

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