Development, management and execution of social media tools that shall be implemented such as daily observation of the communication taking place within the social media platforms as well as its main competitors. Emphasis on the styling tips to increase the interest and engagement of customers. • Develop ideas, Make strategies & execute various online/ offline campaigns according to season/ Loyalty programs to increase customer's engagement. • Research, select and adopt attractive way of displaying merchandise on social media which engage viewers. • Select Merchandise according to fashion, trend and season, Margin & sale budget to offer to various B2B partners. • Ensures that the product placed on site is relevant to category, features and USP well explained to the viewer in simple customer centric language • Giving inputs & do styling during photo shoots to help improving the appeal of the product. • Create, Develop and execute ideas for various Marketing Campaign vehicles like Newsletter, E- mailers, Facebook Apps, hoardings, Banners and SMSs. • Build and maintain strong relationships with key social spaces such as Facebook, Fashion Blogging, Google and Twitter to ensure organization continues to lead the way in social world. Planning and scheduling the project with design, creative and upload teams • Partnering with the various online e- fashion retail stores like Fashionandyou, jabong.com, styletag.com, Indiatimesshopping.com etc. to develop and execute online marketing efforts to drive traffic and sales. • Working with tools of Google Analytics, Facebook add and Google adwords etc. • Strategies the Launch of New Brand, Fresh arrival, fashion event with associate partners stratagise write up for web- site banners, products description, Newsletters, e- mailers and other marketing collateral. Key Skill: social media marketing, digital marketing, SEO, SMO, ppc, content writer.