Deputy Manager - Retention Marketing
Location : Gurgaon
Experience : 2- 5 Years
Function : Sales & Marketing
Vacancy : 1
Responsibilities
Create a comprehensive campaign for user retention based on user behavior, user segmentation, and journey.
Need to map customer journey.
Proactive campaign management and consistently monitoring performance matrics such as Orders/Buyer, Repurchase rates, Open rates, Click rates, Inbox delivery etc.
Strategic planning execution of all CRM and Loyalty campaigns to deliver against customer service and retention KPI's
Required Skills
Proficient with marketing Channels such as: SMS, Email, push notifications and Retargeting
Proficiency with Microsoft Excel and Google Analytics
(Must) Knowledge of any of the marketing automation tools such as Adobe Campaign, Responsys, Webengage, Blueshift, Clevertap etc.
Experience in managing and coordinating multi-channel marketing campaigns
Excellent quantitative aptitude and ability to perform analysis
Excellent database / CRM knowledge and expertise in reading and understanding data
Work experience required 2-5 years of hands-on retention marketing experience
excellent communication skills
Experience in coordinating within and outside teams, relationship management.
Working Days : 5 Days a Week (10:00 AM to 7:00 PM)
Job Nature : Full Time
Sales Marketing Automation Marketing Campaigns Campaign Management CRM Strategic Planning Relationship Management Retention Google Analytics Customer Service Customer Retention
