Deputy Manager - Product Marketing

toran global
  • Gurgaon
  • Confidential
  • 5-10 years
  • Views
  • 24 May 2018

  • Sales & Marketing

  • Automobile/ Auto Components
Job Description

- Planning and execution of marketing initiatives covering all 4Ps to drive Volume and Market Share - Plan and Execute the required marketing interventions in the given tonnage segment to drive market share growth - Identifying opportunity area & making strategy to address the same in close coordination with Sales and Product Strategy teams - Driving NPI and promotions and tracking the performance of new product. This includes Sales pitch development w.r.t competition models and Training content development and execution - End to end Coordination of all activities pertaining to NPIs CVP sign off, FAB, Fert code development, STA and Pricing. - Value Selling and Establishing the respective product segment as Premium product in the market. - Conceptualizing and Executing sharp and effective Marketing campaigns in collaboration with Sales teams, Brand Teams and Plant teams.

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toran global