DMP Technical Analyst - Bangalore, India
DMP Strategy team is seeking a seasoned technical analyst familiar with stored data and segmentation platforms (DMPs, CDPs, Data Lakes, Hive, Vertica, etc.).
This person will have deep experience with SQL to pull internal data and ETL to transform and drop data into DMP.
This person will have high level understanding of data on boarding against various sources (site, CRM, media) and will conduct necessary signal/trait mapping to bring data into DMP UI.
The ideal person for this role has hands-on expertise in AAM (trait mapping and reporting), a deep understanding of the digital media ecosystem, and an analytical eye when it comes to measurement and incremental.
Roles & Responsiblity
Facilitate onboarding of data into DMP (Ex: pulling data from internal warehouse, building KVPs, dropping files, mapping traits)
Develop and maintain project plans (Ex: splitting tags at regional level)
Implement and maintain quality control measures both internally and with vendor partners
Provide critical reporting to internal and external partners
Establish best practices and frameworks for successful data dumps into DMP
Establish process for pulling data out of DMP
5-7 years experience with advanced capabilities of one or more DMPs (Audience Manager, Blue Kai, Turn, Krux, etc.)
Necessary to have Adobe Audience Manager experience
Experience with digital campaign operations (Media Tagging,
Experience with digital integrations across multiple
Demonstrated success autonomously managing complex multiple
work stream projects that require input from many stakeholders
Strong communication skills
High proficiency in SQL and ability to perform ETL, warehouse to Adobe S3 bucket