Country Brand Manager - Pharma

Staffio HR
  • Mumbai
  • Confidential
  • 3-5 years
  • Views
  • 12 Jul 2019

  • Marketing

  • Pharmaceuticals/ Life Sciences/ Clinical Research
Job Description

Talents from Pharma Only (MNC)
Should have experience in Superspeciality
- Owns the budget and execution of programs part of the tactical plan.
- Provide local insights and brand feedback to Brand Lead / Category Lead
- Lead Cross Functional Team to drive brand/portfolio objectives
- Form a strong partnership with various x-functional stakeholders to drive and achieve aggressive revenue targets and profitability objectives
- Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country
- Collaborate with partners to broaden access for our innovative drugs (Patient Groups, NG0s, etc)
- Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
- Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed
- Manage local agencies for trans-creation (budget, scope, timing, and quality of project) - Forecast brand performance and track progress towards target
- Develop country brand Plan and influence sales targets and brand A&P allocations with Marketing and Sales Leads
- Cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc
- Train Field Force on product positioning and prioritization
- Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes Accountable
- Brand Plan : review of brand strategies by Sales/marketing/regulatory / legal
- Campaign Development : Select best fitting modules for country needs
- Promo Meetings: Manage compliance review of materials Shared Accountability
- Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and Mktg. Lead)
- Long-range forecasting (with the leadership team)
- Revenue adjustments, as needed (with the leadership team)
- Develop promotional meetings strategy and drive execution
- Validate brand-specific messages, design training (w/medical, regulatory)
- Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical Product Complexity
- Participates in Launch Strategies.

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Staffio HR