Create, curate and edit content (textual and visual) related to Great Learning programs and marketing collaterals such as website, emailers, brochures, etc
Manage writing projects and work with the PR team for publishing in online and offline channels
Contribute regular blog posts every week, including conceiving, pitching, reporting and writing.
Develop social media content, ensuring that the creative is engaging; conceptualize and execute social media initiatives designed to drive engagement and branding
Fully responsible for content distribution and engagement in social media channels such as Facebook, Youtube and LinkedIn to name a few.
Work closely with marketing team to understand campaign objectives and align content creation to marketing timelines and objectives