Content Marketing Lead Role

Newgen Software Technologies Ltd
  • Delhi
  • Confidential
  • 6-8 years
  • Views
  • 27 Jul 2016

  • Marketing

  • IT/ Technology - Software/ Services
Job Description

The Content Marketing Lead will be responsible for creating marketing content at Newgen. Additionally, this role will be responsible for operationalizing the US market GTM for Newgen. This role is a creative marketing mind with the ability to conceptualize content for collaterals / website / social media, plan content projects, meet deadlines and manage a team. The ability to interpret web and content analytics .
This role should understand the requirements of the US Market and be able to plan and deliver to these needs to reach a potentially broad customer base.This position requires experience in using content to support strategic organizational objectives.

* Managing a content marketing strategy that supports organizational goals for increasing Brand and Product Awareness, Growing Website Traffic, Generating Leads
* Create, edit and manage the production of digital and print content
* Develop and maintain a content calendar for all external facing channels (website, collateral, social media) that attracts and engages Newgen's prospects and customers.
* Develop and manage procedures for content creation and distribution.
* Create marketing content including brochures, case studies, factsheets, flyers, white papers, case studies, videos and web content through collaboration with leadership, subject matter experts and external agencies.
* Work on PR and Media releases, as needed, on articles, advertorials, press releases, interview stories etc.
* Monitor and report on content marketing metrics and show continuous improvement of the content strategy based on analytics.
* Develop and operationalize Newgen's Go-to-market strategy for US and align campaigns and content calendars with GTM."

Desired Profile:
* Masters degree (Preferably in Marketing or Communications)
* 6+ years experience in digital content strategy and tactics including content creation, editing, analytics, social media marketing.
* Experience in management of tasks using in-house / outsourced content team will be a plus
* Preferably from an IT/Software/B2B background
* Excellent communications skills
* Strong multi-tasking skills with ability to prioritize in a dynamic environment
* Eye for detail with strong editing, writing, and proof-reading skills"

Job Posted By

Garima Pradhan
Executive HRD