Consumer Insight Manager

  • Mumbai
  • 10-20 lakh
  • 8-13 years
  • Views
  • 16 Sep 2016

  • Finance/ Accounts

  • Banking - Retail
Job Description

- Take responsibility for the generation of consumer insights
- Proactively integrate consumer insights into product conceptualization and service strategy
Top Account abilities :
- To generate consumer and market insights and help drive business.
- To manage the Market Research function which involves managing customer satisfaction surveys, transactional surveys, customized researches such as concept tests, product diagnostics, qualitative, consumer connects etc.
- To liaise with business teams, understand the business issue and develop comprehensive research briefs
- Agency selection basis the research approach.
- Handhold agencies in development of the questionnaire.
- Monitor fieldwork quality - Conduct quality checks and audits.
- Analyze data and handhold agencies in the process of delivering consumer insights.
- Manage the marketing effectiveness processes to ensure constant learning, improvement and sharing
- Facilitate Consumer Planning workshops.
- Need to develop and performance manages a core group of research partners so that we have the best research knowledge base to deliver consumer insights.

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