Con / AM - Marketing Analytics

Pylon Management consulting
  • Noida
  • Confidential
  • 2-6 years
  • Views
  • 24 May 2018

  • Business Analytics

  • KPO/ Analytics
Job Description

The Con / AM  plays a very critical role in delivering analytical projects successfully and aiding strategic decision making for Fortune 500 / FTSE 100 companies, and other services organizations across retail, CPG, Life Sciences, and Industrial domain . They are expected to work independently on their analysis, and try and bring the innovation and creativeness in their analytical solutions. Specifically, Con should Understand the client objectives, and work with the Project Lead (PL) to design the analytical solution / framework. Be able to translate the client objectives / analytical plan into clear deliverables with associated priorities and constraints Organize / Prepare / Manage data and conduct quality checks to ensure that the analysis dataset is ready Explore and implement various statistical and analytical techniques (including machine learning) like linear/non-linear Regression, Decision Trees, Segmentation, time series forecasting as well as machine learning algorithms like Random Forest, SVM, ANN, etc. Conduct sanity checks of the analysis output based on reasoning and common sense, and be able to do a rigorous self QC, as well as of the work assigned to junior analysts to ensure an error free output Interpret the output in context of the clients business and industry to identify trends and actionable insights Be able to succinctly visualize the findings through a PPT, a BI dashboard (Tableau, Qlikview, etc.) and highlight the key takeaways from a business perspective Be able to take client calls relatively independently, and interact with onsite leads (if applicable) on a daily basis Discuss queries / certain sections of deliverable report over client calls or video conferences Most Important Requirements: Superior problem solving abilities and strong analytical thinking Desire to work in a fast paced, challenging environment where you need to push yourself all the time Excellent communication skills, both written and verbal Solution orientation and self-drive Ideal Candidate 2-6 years of relevant advanced analytics experience in Marketing, CRM, Pricing in either Retail, or CPG industries. Other B2C domains can be considered Experience in managing, cleaning and analyzing large datasets using tools like Python, R or SAS Experience in using multiple advanced analytics techniques or machine learning algorithms Experience in handling client calls and working independently with clients Understanding of consumer businesses such as Retail, CPG or Telecom Knowledge of working across multiple data types and files like flat files, RDBMS files; multiple data platforms (SQL Server, Teradata, Hadoop, Spark); on premise or on the cloud Knowledge of advanced statistical techniques like Decision trees, different types of regressions, clustering, Forecasting (ARIMA/X), ML, etc. Other Skills Excellent communication skills (both written and oral) Ability to create client ready deliverables in Excel and PowerPoint Optimization techniques (linear, non-linear), and knowledge of supply chain VBA, Excel Macro programming, Tableau, Qlikview Education Engineers from top tier institutes ( IITs, DCE / NSIT, NITs ) or Post Graduates in Maths / Statistics / OR from top Tier Colleges/Universities MBA from top tier B-schools


Job Posted By

Sourav Singh Digari
Staffing Specialist

About Organisation

Pylon Management consulting