? Delivering CRM Strategy for the brand, encouraging customer retention and loyalty
? Ensuring seamless operation of CRM platform across brands Working closely with all
departments to ensure CRM works effectively for improving business performance
? Overseeing direct communication with customers through the CRM
? Marketing - Performing in an analytical, result-oriented environment, responsible for design
and implementation of Campaigns & Promotions, Loyalty Program management, Customer
Database Management and customer analytics achieving exceptional ROI throughout.
? Designing and implementing solutions for clients to achieve the predetermined objective
within the specified time frame, policy and budget parameters.
? Consulting and advising clients on their marketing plans to effectively run the deployed
? Customer contact strategy - Campaign management, profitability analysis and multichannel
? Loyalty Strategy - Conceptualization, design and implementation of loyalty programs,
analysis of Loyalty data
? Formulate and implement strategy and long term roadmap for the client.
? Responsible for conceptualizing deployment and analysis of campaigns across the clients.
? CRM - Managing client queries and escalation within the agreed time frame, client retention
and customer satisfaction by providing appropriate solutions and timely servicing.
? Key Client Interactions - Responsible for retention of clients by frequent interactions and
building relationships, developing cross functional engagement across clients.
? Be able to consult and advice clients on optimising use of customer data to make meaningful
impact to their business
? Handle cross-functional teams like Data Analysts, Creative teams and Campaign Delivery
teams to ensure high levels of team work and delivery