An inventive with a deep understanding of traditional and innovative marketing strategies and a proven track record of creating campaigns and verge that will drive and increase revenue.
Evaluate and develop the company Search Engine Optimization (SEO) to own key search terms and drive supporters to the site.
Continue to develop and strengthen the company unique and fascinating voice to build brand awareness, relevance, reputation and reverence among target audiences.
Ensure that the brand is strong and coherent in every marketing tactic, and that the the company story is transfused with drama, creativity and impact.
Lead communications team to create a best in class social media presence that empowers stakeholders to spread the company brand virally.
Lead the creation of inspiring design, content and campaigns that builds the brand and drives donations (SEM, SEO, Social Media, Affiliates and other channels)
Implementing and managing digital marketing strategies and tactical execution plans across all online channels.
Develop a marketing plan that reaches target segments quickly.
Mobilize the communications team to - get the plan off the page- with efficiency and flexibility - measuring results and adjusting the plan to reach aggressive goals quickly.
Minimum of 10+ years of experience in A travel or Digital Marketing / E commerce company.
Mass experience in Google AdWords is a must along with knowledge of other Ad channels also.
Detailed understanding of all Marketing channels including Adwords, Facebook ads, PPC, SEO, Social media, Email Marketing, Affiliates marketing and web analytics also.
Strong project management and coordination skills Ability to work under pressure and deliver on the growth targets.