Chief Marketing Officer - Education

  • Hyderabad
  • 15-20 lakh
  • 7-12 years
  • Views
  • 16 Sep 2016

  • Marketing

  • Education/ Training
Job Description

- Have the ability to drive entrepreneurial initiatives and drive growth for the business
- Lead the overall Marketing function and create a strong market presence and branding
- Driving admissions across the set of schools managed by the Group by leading and managing a dedicated team of marketing and sales professionals
- Managing and Building the various brands owned by the company and ensuring that each of the brand becomes leader (both in online and offline space) in the segment and geography that it operates in.
- Driving walk-ins into the campuses through various ATL (Media & PR, Hoardings, Paper Ads etc.) and BTL activities, Online marketing
- Focus on customer segmentation and targeting besides effective online reputation management

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