Category Manager

Ciel Hr
  • Surat
  • Confidential
  • 10-15 years
  • Views
  • 23 Jan 2017

  • Marketing

  • FMCG/ Foods/ Beverages
Job Description

Responsible for the Brand and Category Profitability of the “ Most Preferred Chocolate Brand” in India

- Develop and Execute a strong ATL(Above the Line) calendar to bring alive annual strategy and meet defined marketing objectives

- Develop the brand communication plan and coordinate with advertising agency to design and execute impactful campaigns

- Supervise Regional LSM (Local store marketing) programmes including planning, designing, and monitoring implementation

- Drive Product Innovation through Stage & Gate process to ensure optimum resource allocation and support from cross functional teams

- Coordination with Research agencies for all key research required for identifying new product/bundling ideas, short listing potential ideas on key parameters and determining optimal pricing through qualitative and quantitative research

- Track brand health scores and Usage and Attitude study gauging changes in consumer preference, relevance of propositions and emerging trends and needs

- Experience in Digital Media

- Successfully launched New products

Competencies/Skill sets for this job

Trends Strategy Pricing Allocation

Job Posted By

Busheera Khan
Senior Consultant

About Organisation

Ciel Hr