We are one of the leading recruitment firm, hiring from an Executive to CXO level with top MNCs in India and abroad.
We are contacting you for an opening with a leading FMCG Industry for Category manager - in Gurgaon.
-Excellent knowledge and understanding of food industry.
-Knowledge of New Product Development, Branding, Promotional activities.
-Managing B2C & B2B marketing of the category end-to-end.
-In-depth Consumer and category understanding.
Took decisions end-to-end on category : SKU mix, pricing, margin enhancement
-Assimilated knowledge about the market and the consumer through self-initiated
External market research
-Analyzed internal sales numbers as well as external data (Nielsen) to track
Category/product performance as well as identify issues and opportunities to make the
-Develop and launch innovative new products for revenue and image enhancement:
-Identified new product idea opportunities based on market/consumer understanding
And need gaps and initiate product development briefs.
-Re-launched of Emulsions category Visual identity, new product development,
Market opportunity analysis, pricing, ATL and BTL plan briefing and closure
-ATL & BTL Planning and Execution: Concept development, communication brief
Preparation and alignment with identified agency, development of media plan.
-Category sales planning, tracking and management.
-Reviewed SKU wise categorys effectiveness on a monthly basis, suggest and provide
Inputs to improve the same; conduct ABC analysis to delete under performing SKUs.
-Monitored category share and monitor market penetration vis a vis competition in
Retail universe (modern trade)