Business Analyst-Marketing Analytics

HUQUO CONSULTING PVT. LTD.
  • Delhi, Gurgaon
  • 10-15 lakh
  • 2-5 years
  • Views
  • 22 Feb 2017

  • Business Analytics

  • Management Consulting
Job Description

Require professionals with SAS analytics experience (2-5 years) in marketing analytics would be ideal.

- 1 to 3 years of modeling experience.

- Mathematical / statistical background.

- Strong SAS analytics and programming skills

- MS Office skills: Excel (Advance, including pivot tables, and macro), Word and PowerPoint (intermediate).

- High-level attention to detail.

- Ability to work independently with minimal supervision.

Responsibilities:

- Providing CRM services to one of the top US based Healthcare Management client

- Complete lifecycle management of different marketing campaigns - cross sell, retention and acquisition

- Doing budget optimization, cost estimation, forecasting, list pull and performance reporting of campaigns

- Developing response models for campaigns using Logistic and Linear Regression

- Data preparation for predictive modeling projects including outlier treatment, imputations and collinearity checks

- Performing data deep dives and reporting to provide key insights for different ad-hoc projects

- Present key insights and findings in presentations.


Competencies/Skill sets for this job

Sas Predictive Modeling Ms Office Crm

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HUQUO CONSULTING PVT. LTD.