Brand Manager/ Senior Brand Manager - Automobile eCommerce - IIM/ MICA/ ISB/ XLRI We're preferably looking for somebody who has seen the automobile/ cars industry and has good knowledge about working across this industry, example being - Carwale.com, Cartrade.com, Quikr Cars, Cardekho.com, Maruti, Mahindra, Tata Motors, Hyundai etc. Role Summary/Purpose : - Brand Management, Communication Development, Media Planning & Buying, PR and developing and executing effective marketing programs for achieving brand and business objectives Key Responsibilities : - Work closely with the Senior management for building and strengthening all the brands that the organization endows across the market.. - Design & Implement ATL (TV, Radio) and BTL (point of sale, trade channels, ambient media) and digital media campaigns as per business needs - Work across all functions to ensure effective customer communication - Liaison with and manage the Creative, Media, and PR Agencies - Manage the Media planning and buying activities - Track brand health parameters and monitor changes around awareness, consideration, preference and brand imagery. - Commission Market Research from time to time as required. - Establish and manage brand collaborations and partnerships. - Build and maintain strong working relationships with other departments including Products, Technology, Sales and Operations. Years Experience : 5 - 8, relevant of at least 5 Education: MICA/ IIM/ ISB preferred .