Brand Manager/Senior Brand Manager

Pinnacle Solutions
  • Delhi
  • 17-25 lakh
  • 5-10 years
  • Views
  • 21 Sep 2016

  • Marketing

  • Automobile/ Auto Components
Job Description

Role Summary/Purpose :

- Brand Management, Communication Development, Media Planning & Buying, PR and developing and executing effective marketing programs for achieving brand and business objectives

Key Responsibilities :

- Work closely with the Senior management for building and strengthening all the brands that the organization endows across the market..

- Design & Implement ATL (TV, Radio) and BTL (point of sale, trade channels, ambient media) and digital media campaigns as per business needs

- Work across all functions to ensure effective customer communication

- Liaison with and manage the Creative, Media, and PR Agencies

- Manage the Media planning and buying activities

- Track brand health parameters and monitor changes around awareness, consideration, preference and brand imagery.

- Build and maintain strong working relationships with other departments including Products, Technology, Sales and Operations.

Competencies/Skill sets for this job

Sales Brand Management Media Planning Liaison

Job Posted By

About Organisation

Pinnacle Solutions