Brand Manager - Rural

toran global
  • Mohali
  • Confidential
  • 1-5 years
  • Views
  • 21 Sep 2018

  • Marketing

  • Agriculture/ Horticulture
Job Description

- Develop, maintain and implement the Brand Plans covering: - Customer segmentation, competition analysis, brand budget planning - Plans alignment with current strategic business directions - Implementation plan of brand plans - Work closely with the Sales team to ensure that all marketing activities are adequately reflected in sales - Price benchmarking with competition and translating the competitor price positioning in the brand maps and marketing plans - State lever price benchmarking to incorporate local elements and ensure that product is positioned competitively for consumers and channel both - Managing and ensuring a healthy Product Portfolio for brands - Integrated marketing communications plan, including Marketing calendar in close coordination with Agencies, Product Management, Sales team - Knowledge of ATL & BTL media and how to use it in brand plans - Briefing the agency; Evaluation of creative - Local adaptations of brand materials as per regional needs - Brand Reviews to strengthen strategic alignments for product/brand growth - Ensure all marketing activities are evaluated in terms of return on investment (ROI) and adetailed review is carried out post activities - Brand activation with result-orientation and time and cost ownership - Developing Execution Plan with Roles & responsibilities - Timeline adherence to execute on-ground plans - Monitoring and publishing dashboard for all ongoing activities - Innovative marketing solutions to deliver higher impact - Identify new platforms for engaging with the customers - Business case for pilot project & experiment - Pilot implementation, Learning, Preparing PDCA and scaling up for all India use - Drive market research for brands with research team - Briefing the Research Head - Interaction with the Research team - Field visit with the Research team - Aligning actions based on research - Direct touch with Customer, channel contacts for first hand analysis and implementation of strategies - Generating insights by regularly visiting markets and working with sales team, these insights would reflect in the brand plans and brand innovations.

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toran global