Brand Manager

Rural Management Consultants Pvt. Ltd
  • Cape Town
  • Confidential
  • 5-7 years
  • Views
  • 15 Jun 2017

  • Marketing, PR/ Public Relations

  • Retail
Job Description

Analyze how our brand is positioned in the market and crystallize targeted consumers insights
Take brand ownership and provide the vision, mission, goals and strategies to match up to
Translate brand strategies into brand plans, brand positioning and go-to-market strategies
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues
Oversee marketing and advertising activities to ensure consistency with product line strategy
Monitor product distribution and consumer reactions
Anticipate bottlenecks

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