Brand Manager

Rainbow HR Consulting Pvt. Ltd.
  • Mumbai
  • 13-18 lakh
  • 7-8 years
  • Views
  • 08 May 2017

  • Marketing

  • IT/ Technology - Software/ Services
Job Description

- He/ She will create and execute brand communication campaigns, build & strengthen the brand's equity over a period of time and drive awareness & purchase intent for the brand.

- He/ She will also develop marketing campaigns to deliver on business objectives and work collaboratively with diversified teams to create & manage integrated marketing strategies. The person will also be responsible for organic growth campaigns and consumer loyalty programs as well as long-term strategic initiatives.

- The person is expected to be close to the market, understand the needs of the Customer and design innovative plans to meet those expectations of clients, affiliates and consumers

- Build brand preference in India

- Grow the adoption rate of clients services

- Analyse needs of clients and design communication programs

- Work with the sales & affiliate teams to drive business growth

- Competition and market Analysis

- Anchor key long-term initiatives for client in India

- Create long-term affinity for the brand by way of consumer loyalty.
- Experience in the B2B service industry in a marketing role would be an added advantage

- The person should be able to conceptualise solutions for the different segment needs that exist in the market

- It's mandatory to have good analytical skills

- The person should have good interpersonal skills and should be able to work with cross functional teams

- It is mandatory for the person to have led a team for at least 2 years

- He/ she should have strong understanding of Digital Marketing.

- Excellent communication and presentation skills

- High Proficiency in MS office and dealing with communication agencies

- High Proficiency in Digital & social media

- Good command over English language.

Competencies/Skill sets for this job

Marketing Sales Loyalty Programs Marketing Strategies

Job Posted By

About Organisation

Rainbow HR Consulting Pvt. Ltd.