Brand Manager

PeopleStrong HR Services Pvt. Ltd.
  • Mumbai
  • 10-15 lakh
  • 7-12 years
  • Views
  • 03 May 2017

  • Marketing

  • Automobile/ Auto Components
Job Description

Develop, maintain and implement the Brand Plans covering:
Customer segmentation, competition analysis, brand budget planning
Plans alignment with current strategic business directions
Implementation plan of brand plans - Work closely with the Sales team to ensure that all marketing activities adequately reflected in sales

Price bench marking with competition and translating the competitor price positioning in the brand maps and marketing plans; State lever price bench marking to incorporate local elements and ensure that product is positioned competitively for consumers and channel both.

Managing and ensuring a healthy Product Portfolio for brands

Integrated marketing communications plan,including Marketing calendar in close coordination with Agencies, Product Management, Sales team
o Knowledge of ATL & BTL media and how to use it in brand plans
o Briefing the agency; Evaluation of creative
o Local adaptations of brand materials as per regional needs.

Brand Reviews to strengthen strategic alignments for product/brand growth
Ensure all marketing activities are evaluated in terms of return on investment (ROI) and a detailed review is carried out post activities

Brand activation with result-orientation and time and cost ownership
Developing Execution Plan with Roles & responsibilities
Timeline adherence to execute on-ground plans
Monitoring and publishing dashboard for all ongoing activities

Innovative marketing solutions to deliver higher impact
Identify new platforms for engaging with the customers
Business case for pilot project & experiment
Pilot implementation,Learning, Preparing PDCA and scaling up for all India use

Drive market research for brands with research team
o Briefing the Research Head
o Interaction with the Research team
o Field visit with the Research team
o Aligning actions based on research

Direct touch with Customer,channel contacts for first hand analysis and implementation of strategies;Generating insights by regularly visiting markets and working with sales team,these insights would reflect in the brand plans and brand innovations

To be able to implement simultaneous activities and programs on time and on budget, producing the agreed top line growth and MS gain

Success in this role will require a close relationship with sales, product / technical team and key dealers. In addition, a thorough understanding of the external market and competitor activities is essential.

Competencies/Skill sets for this job

Innovative Budget Planning Strategies Customer Segmentation

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