Brand Manager – Gynaecology

  • Mumbai
  • Confidential
  • 5-9 years
  • Views
  • 14 Aug 2019

  • Marketing

  • Pharmaceuticals/ Life Sciences/ Clinical Research
Job Description

Brand Manager – Gynaecology
You would be responsible for marketing operations for a group of brands. Responsibilities include broadly preparing promotional inputs, developing product campaigns and implementing plan for the brands.
Prepare promotional inputs and other print material
Develop campaigns and simplify them for acceptance by the field force
Update the field force on scientific information pertaining to the brands handled.
Conduct cycle meetings every quarter
Generate information on key competition once in a month based on in depth analysis
Coordinate with departments like sales, distribution, medical, purchase, finance, etc. for effectively
Implementing the plan for the brands
Possess good insights on Doctor's intent to prescribe as well as motivate in the selection of products to prescribe for their patients
Develop action plans to review & track the progress/ result of the marketing strategy; ensure that the sales team is using and implementing the marketing strategy to its full potential
To ensure the Brand positioning, relevant communication, activities and campaigns for the each brand of assign division
To ensure the timely development & dispatch of promotional mix (visual aid, brand reminder, gifts, C.M.E, advertisement, sampling) for each brand & portfolio
To ensure Operational Profit/Marketing expenses should be in adherence to budget.
New product identification & launch to fulfill the gap & requirement of portfolio
To perform Sales forecasting, inventory planning and time to time sales analysis
Co-ordination & smooth functioning with various department such as Technical, Production, Medical, Logistic & finance
To give support & training for the successful execution & implementation of marketing strategy by conducting time to time cycle meeting
To carry out the market research activities during field work to understand customer requirement, pro. Input feedback & efficacy, Doctor perception & market trend
To monitor, assist, develop Brand Manager/Therapy Manager for their respective product portfolio & work function
Field co-ordination with AM/RM for the accomplishment of brand objective & strategy implementation

Qualification And Experience:
1. MBA with 4-5 years’ experience in Product Management in Gynecology Segment
2. Must have handled end to end product management
3. Managed Brand promotion, brand positioning, brand planning, training to sales staff
4. Strong Command over Language and good Interpersonal Skills
5. Excellent Written & Verbal Communication skills
6. Problem analyzing and Problem solving

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