Develop, solicit and edit high-impact content for digital media, blogs, op-eds, social media, email,mobile, print and in-person. Ensure all content is on-campaign, consistent in terms of style, quality and tone of voice; and is optimised for search and user experience across all channels. Monitor relevant issues/political dialogue to develop messages & track big picture narrative shifts. Develop campaign materials (issue briefs, brochures, flyers, fact sheets & other handouts) Guide graphic designers to produce materials, reports and visuals for campaign and training. Work with various channel teams ( Social Media, Live Events etc .) to disseminate messaging. Note: 70% would be on field work. Candidate must be in leadership position like Head of PR / Marketing where he / she has managed comprehensive communications programs to advance a business objectives.