1. Achieve the Sales & collection targets for the region. 2. Create regional sales plan and implement in alignment with business objectives. 3. Analyse regional market trends and discover new opportunities for growth. 4. Support the sales team & channel partners in the region grow their sales. 5. Report on the regional sales results. 6. Prepare and review annual business plan for the area of responsibility. 7. Develop and grow business relationship with Key customers, Consultants etc. 8. Address potential problems and suggest prompt solutions. 9. Effectively coordinate with all internal & external customers for all business needs. 10. Suggest new services/products and innovative sales techniques to increase customer satisfaction.