Assistant Manager - Sales

  • Kolkata
  • 10-15 lakh
  • 8-13 years
  • Views
  • 03 Apr 2017

  • Sales/ Business Development/ Account Management

  • Consumer Durables/ Semi Durables
Job Description

Deliver sales targets across all the territories under control:

-Secure and Expand ( whenever appropriate)
i) the appropriate Distribution Network
ii) Geographical penetration
- A coordinated and mastered activation of the Trade through pre-established business plans
-Coach team members and build a robust team to take on any challenge
-Hands-on control on Sales activities ( customer list, Core collection regular reviews, price
point set up, value chain efficiency etc)
-Upholding the integrity and honesty, carry out the roles and responsibilities in a manner which are aligned to the Company vision and growth strategy

Channel Management:

- Planning and expanding distribution & dealer network to increase distribution
width & depth in the assigned territory.
- Prepare new channel partner appointment plan, giving business presentation to
the prospective channel partners.
- Appointment of new channel partners and commercial terms finalization.
- Evaluate the performance of the channel partners and audit them for scheme
implementation, inventory & outstanding norms, payments and take corrective
- Ensure primary sales as per targets and also focus on timely claims settlement.
- Develop relationship with the channel partners in a way to make customer
Sales Management:
- Ensure deployment of monthly sales targets to the channel partners, associates
and motivate them to achieve the same with focus on all products.
- Ensure timely payment collection as per co. norms.
-Visiting channel partners as per PJP and aggressively driving salesperson to
achieve sales, reach, display and demonstration targets.
- Analyse and evaluate the market regarding sales trends, sales potential, and
competitors activities and implement sales plan in accordance to the output
- Achieving dominant market share in the region/territory by continuously looking
for new business opportunity.
Sales Promotion:
- Working with Corporate Sales & Marketing team for launching of schemes,
promotions and contests to promote various products and brands of the
- Access and analyse impact of trade promotions schemes, contests and schemes
being run and communicate feedback to Corporate Office.
- Execution of territory level BTL activities such as auto expo, installer meet,
dealer meet etc. in the budgetary provisions and ensuring maximum output
from the same.
- Aggressively participate in new product launch & new dealer showroom launch
-Ensure in-shop and out-shop branding and POP material positioning in the

Team Management:

- Leading and motivating a team of sales associates and ensuring day to day
feedback on secondary sales achievement and promotion activities.
-Provide product and sales training to upgrade the skills of the sales force.

- Create its own Competitors Intelligence Database; & analyse
And share any relevant trends in Industry
-Give sales analysis of the territory; prepare market mapping


- PJP, Stock & sales report, market audit report, Distributor/Dealers claims
reports, Dealer/Retailer Scheme Incentive Reports etc.

Job Posted By

Rajiv Sharma
Business Owner

About Organisation