Opportunity Sizing: Perform detailed keyword research on the clients site by considering the existing SEO reach, competition benchmarking and cross-channel analysis to arrive at targeted keyword sets. Use inputs from this analysis to employ a bottoms up approach to forecast the organic opportunity for the client.
Client Goal Delivery: Lead the SEO goal achievement plan as a part of client project teams
New Business Support: Drive discussions with presales, account management and business development teams on opportunities with clients to enable new business acquisition
Function Building: Drive the achievement of the BU goals of operating margins by working closely with the BU leadership and implementing efficiency and productivity focused initiatives on projects
Technical Analysis: Lead comprehensive technical site audits on desktop as well as mobile to identify gaps like page indexing, text to HTML ratio, Broken links, etc. and suggest recommendations. Also drive the execution of optimization plan with the project managers.
On Page Optimization: Lead detailed analysis of all on-page attributes like H1 tags, meta-tags, title tags, etc. and provide recommendations based on SEO best practices for optimization. Also drive the execution of optimization plans with the project managers.
Content Strategy: With keyword research as the fundamental input lead a deep dive on site content to lay down a content strategy. The strategy needs to provide keyword to page mapping, identify content gaps and suggestions in the form of content calendars for both on and off the site. Also drive the execution of optimization plan with the project managers.
Off page: Lead in-depth link analysis by evaluating multiple link data points and properties. Categorize the links as positive or negative impact Links and create action plans around link building or removal. Also drive the execution of optimization plan with the project managers.
SEO analytics: Lead data analysis on SEO and derive actionable insights to enable continuous optimization. Be analytical and creative in Representing SEO data in different reports and dashboards. Provide SEO insights to the clients over weekly, monthly and quarterly touchpoints.
Guide, lead and mentor the group of analysts on the project to deliver the project SEO goals.
Contribute to overall capability development of the function by taking formal and informal training sessions in their chosen area of expertise
Contribution to enable client satisfaction of projects delivered
Demonstration of technical excellence in SEO and digital marketing on the projects and for building the function
Ownership towards learning client business, industry, customer & competition
Ability to deliver error free and high quality output on projects
Ability to drive the team on project plans for the SEO channel and deliver in a timely manner
Lead the team of analysts to follow the SEO framework, processes and templates and contribute in evolving them
Introduce best practices to the team based on knowledge and expertise in digital marketing and SEO
Lead discussions with Business Development and Account teams over revenue growth opportunities
Experience of content writing for marketing websites, campaigns and articles will be a big plus
Strong knowledge of digital marketing
Basic knowledge of Search Engine Optimization (SEO) and an inclination to explore the area in depth
Knowledge of SEO tools and processes will be a plus
Strong skills in content writing will be a plus
Ability to think strategically to impact business outcomes and create strategic roadmaps
Strong leadership, entrepreneurial and execution skills
Strong project management and communication skills
Strong analytical skills, language skills and a good knowledge of Excel and Powerpoint
Creative flair and enthusiasm for new ideas and concepts
Good relationship management skills and a good team player
Passion for digital marketing and flair for website technology, content and SEO