Understand & analyze user needs & conduct market research on markets & competitors.
Establish short & long term product goals & strategies.
Build and manage a product roadmap to support our goals and strategies.
Will be responsible for developing new products and strategies, identifying market trends and competitive product performance, undertaking detailed customer analytics- with the objectives of enhancing revenue and client reach.
Create a differentiated value proposition in the online space, increasing the market share amidst stiff competition, building highly effective channels.
To develop web & mobile applications in tune with overall long term product vision and strategy of the company.
To carry out targeted marketing campaigns with marketing teams based on customer segmentation and products launches and track the program effectiveness.
Experience in understanding Data Analytics and presenting findings to shape the Product strategy and roadmap.
Relevant knowledge and experience of the entire Product development life cycle.
Will engage closely with the Use Experience teams to come up with highly usable and aesthetic mock-ups.
Will also be responsible for developing and managing relevant Product documentation such as PRDs and User Guides