Assistant Manager - Activation Marketing

Talent Leads Consultants
  • Mumbai
  • 10-11 lakh
  • 3-5 years
  • Views
  • 08 Feb 2017

  • Marketing

  • FMCG/ Foods/ Beverages
Job Description

Data Analysis
- Generate analytical reports to understand- Category performance
- Track & Analyze the performance of new launches vis a vis - forecast & Competitive offering
Brand activation
- Create Agency briefs on New Product, consumer insight, competition info.
- Ideate the product proposition & activation plan with the agency
- Working closely with the agency in development of all necessary POS material
- Ensure connections & availability of POS material
- Monitor the In-store activation
ATL- Brand marketing - Mass customers
BTL - Brand marketing - Niche customers

Competencies/Skill sets for this job

Atl Btl Marketing

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Talent Leads Consultants