Job responsibilities: Exposure into direct Dealer / distribution line- general trade(Majorly into regional retail) & channel sales. Should Know local market very well as per general trade/ regional retail is concerned. Will be based at Rajasthan and handle the operations of Rajasthan Market which will include handling of Dealers, Distributors and Key Account formats. He will be responsible for the sales and marketing of Products based out of Pune and handling the Rajasthan Market. He will be setting up of primary & secondary distribution network for the products He requires meeting and exceeding annual sales targets within the area and maintains good business relationships within the small appliance store, electrical, white goods, and the retail channel within the area He will be responsible for Pricing Control & Management and report to accounting with concerns regarding prompt on- time payment or credit risks within the area.