Area Sales Manager

  • Kolkata
  • Confidential
  • 9-14 years
  • Views
  • 08 Feb 2018

  • Sales & Marketing

  • Pharmaceuticals/ Life Sciences/ Clinical Research
Job Description

About the Role: - To lead the execution of channel, consumer & customer marketing initiatives across their area unit, for all Cx brands, ensuring an outstanding level of execution excellence in market. - Deliver the revenue, distribution (weighted & numeric) and sales KPIs as per the annual operating plan. Key Responsibilities: Distribution & Visibility : Budgeting & planning of sales revenue in the assigned geography Ascertaining that company schemes & targets being deployed at the distributor/salesman/ retailer level Deliver the product distribution roadmap of the area. Training & motivating field force to achieve company objectives Implementing sales promotion activities in assigned geography including settlement of all claims Lead local areas team to execute on ground channel / customer strategies Work within area teams to maintain stock pipelines, basis seasonality and annual brand plans. Ensure that the distributors field reps are well trained & equipped with sales tools (selling presentation, visibility aids, POS etc) Accountable for planning & executing all BTLactivities involving scheme design & implementation, negotiation for space allocation, visibility and drafting consumer promotional plans Work with Pharma MT / Institutional launch / sell-in & sell-out programs by attending customer meetings. Trade Marketing Oversee the plans for spends - regularly reviewed and updated Execute the BTL programs with passion and clarity Ensure and seek tools for the areas sales teams to sell and activate all activity. Manage implementation of specific MT chain programs Maintain knowledge of both competitor activity and industry best practice; regular timely updates to help future planning Implement the Strides Cx policies on in-trade conduct, recalls, consumer care etc. Work with Rx team to sync activities Leadership & People Development: - Be the champion of Strides Cx brands across the trade, customers, agencies and distributors team. - Deliver agreed internal engagement programmes to ensure key stakeholders are aware of activity progress - Establish strong cross-functional relationships across Strides and customers including key accounts and distributors. Sales Performance / Financial Management: - Assign, track, monitor and deliver agreed sales KPIs - Optimise the allocation expenditure locally and other resource to maximise ROI - Monitor and evaluate activity performance recommending key actions to deliver plan - Drive and accountable for Pre/ Post evaluation of all Marketing related activities In Market

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