Managing distributors and Serving an important link between the company, distributors and retailers/customers
Promoting and marketing the products manufactured by the company to retail outlets and consumers
Managing a set of supervisors and salesmen in the area designated by assigning the working area and tasks everyday
Developed new market and implemented strategic, result-focused sales plan to drive sales in low market share area/category
Worked within company's allocated promotional cost and ensured most effective spending in driving sales and strengthening brands
Ensured business plan achievement, key account development, scheme & team management, manpower productivity & secondary sales, display management, AR control, sales promotion & market share
Lead cross functional teams to formulate sales/go-to-market & trade marketing strategies, used customer/shopper insights to develop tactical trade programs, revamped visibility platforms and deployed category management strategies to bring a resultant increase in market share, sales, footfall/ traffic, gross margin, return on investment, shopping basket size and customer satisfaction.