Develop Sales plans and budgets to achieve or exceed the annual Sales objective of the company. Monitor and control the sales budget to ensure the optimum utilization of resources in the region Generate Sales of the Company in the region through a team of Sales Officers. Ensuring 100% collection from the territory through the team of Sales Officers. Ensuring 100% compliances in the territory hygiene factors - such as periodic collection of, No Claim Due from customers and resolving dealer claim in proper time. Dealer Accounts Management Ensuring Quarterly Balance Confirmation from customers must take initiatives in reconciling the customer accounts whenever it is necessary. Conduct periodic market visit with concerned Sales Officer to check market coverage, competitor activity, etc. Manage a Team of Sales Officers, ensure their proper working as per company guidelines.