Adobe Web and Mobile Analytics

Soft tech Career Info system Pvt. Ltd
  • Bangalore
  • 10-12 lakh
  • 10-12 years
  • Views
  • 08 Nov 2016

  • IT/ Information Technology

  • IT/ Technology - Software/ Services
Job Description

Adobe Web and Mobile Analytics implementation including tags, s_code, plug-ins, Campaigns, server call types, cookies, Adobe Analytics variables, classifications, Link Tracking, JavaScript, HTML, computer programming and packet sniffing. •Adobe suite:
•Key features including eVars, success events, VISTA rules, SAINT classifications, raw data feeds and pathing/fallout. • Experience working with Dynamic tag management platforms and data layers.•Exposure to web diagnostic tools likeCharles proxy,HTTPWatch
The Digital Analytics Sr. Analyst is responsible for supporting Adobe Analytics and conducting related analysis, tagging, testing, and reporting. 

Job responsibilities: 
• Work with internal teams to implement, configure, and use the Adobe Analytics platforms 
• Create and manage Adobe Analytics tags (JavaScript and/or DTM).
• Work with developers, as needed, to communicate what the implementation is designed to accomplish; define JavaScript functions that need to be executed as needed
• Direct data layer implementation on new sites and pages across website properties
• Perform quality assurance tests on tracked implementations
• Partner with development teams for user acceptance testing and implementation
• Diagnose issues with existing platform configurations and tags, and provide recommendations for improvement
• Manage project timelines and budgets

Competencies/Skill sets for this job

Acceptance Testing Programming Digital Analytics Javascript

Job Posted By

O.P. Chawla