Adobe Analytics Implementation Specialist

  • Bangalore
  • 10-15 lakh
  • 5-10 years
  • Views
  • 12 Dec 2016

  • IT/ Information Technology

  • IT/ Technology - Software/ Services
Job Description

Responsibilities :

- Analyze client technology stacks to provide recommendations for optimizations

- Develop innovative strategies for tracking and tagging, and perform quality assurance tests on tracking implementations

- Direct data layer implementation on new sites and pages across website properties

- Work with clients and internal teams to install, configure, and use Adobe Analytics (SiteCatalyst)

- Partner with development teams for user acceptance testing and implementation

- Create Adobe Analytics tags

- Manage tags with or without tag management platform (DTM, Tealium, Ensighten, etc.)

- Manage all analytics and media tags

- Diagnose issues with existing platform configurations and tags, and provide recommendations for improvement

- Maintain working knowledge of industry best practices and changes in analytics platforms, and identify how they impact existing clients

- Coordinate upgrades and new functionality with appropriate internal and external team members

- Work with developers, as needed, to communicate what the implementation is designed to accomplish; define JavaScript functions that need to be executed

- Implement site personalization tools (Optimizely, Monetate, Adobe Target, etc.)

Requirements :

- Minimum 5+ years' experience in Adobe Analytics of which at least 3 years in end to end Adobe Analytics tags implementation

- Experience working with tag management platforms (Ensighten, Tealium, DTM etc.) and data layers

- Exposure to web diagnostic tools like Tagtician, Fiddler 2, Charles Proxy, or Firebug

- Excellent communication skills to articulate needs and opportunities with nontechnical audiences

- Ability to work independently and collaboratively

- Tag management and Adobe Analytics certification a plus

- SQL skills a plus

- Mobile and app experience a plus

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