Forge and exploit strategic press relationships, achieving significant coverage for the client through strategic and creative work with relevant media
Understand how media across key markets in India works, and demonstrate this understanding in planning and execution of client campaigns
Understand the basic landscape beyond traditional media, and demonstrate this understanding in planning and execution of client campaigns
Have strong relationships with senior and editor level representatives across all key media relevant to specific clients
Demonstrate an understanding of media trends that effect client campaigns, and consult to clients on a regular basis accordingly
Ensure appropriate role allocation based on resource availability, skills and campaign needs
Put in place and ensure the execution of a training plan for the entire team to support their skills development
Build trust within the team by encouraging an atmosphere of openness and transparency
Participate in training and development initiatives as required to acquire the required skills
Provide crisis communication advice and support
Earn client trust as a partner who can be relied upon to deliver results
Manage client expectations, and proactively anticipate and resolve day to day issues and client conflicts in an effective manner
Contribute to the overall achievement of the company business plan by ensuring high client satisfaction, and identifying new opportunities for growth.
Develop strategic PR plans that demonstrate an intimate understanding of the industry and competitor landscape, and helps achieve client business goals
Proactively support new business development, lead pitch efforts in collaboration with the GM / CEO
Skills & Experience Required
Preferably management graduate with 10+ yrs exp in PR/Media Relations
Effective written and verbal communication skills, with strong presentation abilities.
Ability to work cross-functionally with peer group and executive leadership in order to achieve goals.