Digital Analytics SME is a crucial role to building and driving the digital capabilities. The SME will work with our internal stakeholders on solutions and generate revenue. In addition to implementing and influencing our digital analytics best practices, the specialist is also responsible for working closely with our partam) to ensure holistic analytics capabilities.
Lead the development and ongoing enhancement of digital analytics capabilities.
Collaborates with stake-holders on roadmap development for digital analytics competency
Executes on digital analytics best practices contributing to the growth of the business.
Managing the clients and stake-holders to deliver projects effectively.
Present the assignments to the client/key stake-holders, handling the team,mentoring the team members.
Partners with various cross-functional teams throughout the organization to evangelize Digital Analytics and to enhance offerings
Google Analytics, IBM CoreMetrics (Analytics,Explore), Web Trends, Brandwatch, Radian6, SAS, Tag manager (Tealium, Google, Ensighten, Adobe), Adobe Digital Marketing Cloud
Experience with data analysis tools, stats packages (Excel, Access, SPSS, SAS, R,Tableau).
Experience on conversion optimization projects, provide recommendations (such as offline Impact on online, competitor analysis, sales conversion improvement,A/B testing, attribution modeling, cross channel behavior, campaign analysis Self-service optimization etc).
Strong Understanding of the Social Media Analytics, Digital Marketing Optimization, Web Analytics Solution Designs & Implementation, Cross Channel
Analytics, Digital Marketing Strategy.
Working knowledge of core web development technologies (HTML, JS, CSS).
Familiarity w/ relational databases and BI tools (SQL).