AVP - Brand Marketing & Corporate Communication

Centum Accuro Global Solutions
  • Mumbai, Navi Mumbai
  • 15-20 lakh
  • 4-7 years
  • Views
  • 08 May 2017

  • Senior Management-Marketing, Marketing, Corporate Communications

  • FMCG/ Foods/ Beverages, Telecom/ Mobile Operator/ ISP/ Telecom Vendor, Consumer Durables/ Semi Durables
Job Description

• Spearhead Brand Development efforts working with agencies and internal teams to define brand architecture
• Conceptualize and execute key initiatives to help build brand salience and affinity across various consumer touch points
• Define, train and standardize customer experience across moments of truth
• Set up and lead research tracks to drive consumer insights for product development, usability, communication, and brand parameters
• Lead Marketing communication efforts across both offline (ATL, BTL), digital, social media and PR
• Conceptualize, build and deliver campaigns at various target groups to drive sales, brand awareness-trial-conversion
• Build a Creative library to be utilized for various communication needs.

Competencies/Skill sets for this job

Brand Marketing Corporate Communication Brand Development

Job Posted By

About Organisation

Centum Accuro Global Solutions