Create and deliver Marketing Communications to potential customers, trade and other stakeholders
Create Brand awareness and drive creation of relevant business opportunities/inquiries
Translate technical information into targeted communication to drive business revenue
Trade show participation, booth setup and management, participation in seminars,etc.
Advertising print as well as digital
Responsible for the digital presence of the brand and various products under the brand
Developing various types of marketing tools like brochures, datasheets, power point presentations, animations, videos etc.
Be responsible for media reach including preparation and editing of media materials like press releases, fact sheets etc.
Be cost effective in executing all the above programs
Internal coordination with Business Unit Heads as well the product manager for each product line
Externally with agencies, customers, suppliers, partners etc.
MBA or Degree in Advertising/Communications
1015 years professional experience in product promotion and marketing communications. Relevant agency and/or industry experience preferred.
Experience in the implementation and execution of brand strategy
Excellent communications and presentations skills as well as exceptional writing and editing skills are a must.
Online media and Internet marketing experience
Experience in graphic design, and social media
Knowledge of the print production process and supplier negotiations
Experience in trade show/event management preferred.
Ability to work independently with a small team
Excellent interpersonal skills- interact positively with all stakeholders
Internal Customer Focus