Understanding products life cycle and align marketing activities accordingly
Product marketing mix strategy and its application.
Understanding Consumer behaviour, growth trends and market demand.
Identification of the customers requirements, challenges and provide the solutions which satisfy the customer needs/wants.
Conduct new product feasibility analysis and ROI for new development.
Co-ordination with RnD for new product development and plan for product launch at right time.
Marketing communication for AC drives and Softstarters
Design and development of new product literature like brochures, catalogues, presentations etc.
Document management, upgrade and revision control for product manuals, customer satisfaction letters, reference lists.
Business development for AC drives and Softstarters
Product approvals with key customers and consultants
Technical document/ credentials preparation, submission, technical clarifications and follow up with regional team
Presentation and technical discussion at consultant and customers end on product features and capability
Co-ordinating key customer visit to plant and ensuring plant inspection
Technical support for AC drives and Softstarters
Support to regional team on technical queries, product capability and product selection
Support to regional team with beat sheets w.r.t to competitors product to win over a case
Visit to customers place to resolve technical issues related to product capability and tender compliance.
Conducting technical training for partners and internal team